Studio Dance Pit

This week, I had the opportunity to listen to a presentation of Riikka-Liisa Kuoppa about her new dance studio, Studio Dance Pit. After the presentation, I have gained some major knowledge about marketing from her experiences in building a business of her own.

In Rikka-Liisa's dance studio, she works as a professional instructor but she is also the business's manager. As the manager, she has the responsibility to keep the business running smoothly and well-organized. In order to do that, she has developed a mutually beneficial relationship with other businesses in different fields. Consequently, her students (clients) are offered with many interests when learning at Studio Dance Pit. For example, Studio Dance Pit is now cooperating with Arabeski Oy, a supplier of dance equipment. By going to Studio Dance Pit, its students are introduced to Arabeski Oy to buy high-quality dance equipment and necessary supplies for their studies. In exchange, whenever Studio Dance Pit is in need of some dance equipment for its performances, Arabeski Oy provides them. The students, at the same time, buy their suitable equipment with no fear of bad qualities or over-prices. Moreover, her partnerships with many businesses like Salon Pia Tommiska, Vero Moda, Ykkönen, etc. enables her to give benefits and discounts to attract people to come to her Studio Dance Pit. Nevertheless, she also cooperates with her competitors to diversify her dance classes. On a regular basis, she invites the instructors from her business’ competitors to teach her students some special classes that Studio Dance Pit hasn’t offered. Her students can benefit from these classes and see that her studio is diversely influenced and every single day they can learn something new and exciting, not only daily dance courses that Studio Dance Pit is right now offering. In return, Rikka-Liisa and Studio Dance Pit’s instructors go to her competitors’ classes to teach their students. This relationship benefits not only the students themselves but also the businesses enormously to promote their images. Additionally, Studio Dance Pit always organizes many different activities for their students and the communities, such as dancing Flashmob in Tykkimäki park and Veturi shopping centre, BuzzerBeaters cheerleading in Kouvot basketball games and so on. In the near future, Studio Dance Pit is going to have other dance performances in Manskissa shopping center and supermarket. These activities bring Studio Dance Pit many attentions, leading to enrollments of new students and the formation of potential partnerships.

Apparently, Rikka-Liisa’s marketing plans for Studio Dance Pit has turned out to be a mass success since more and more people are signing up for her classes and spreading a good word about her business, Studio Dance Pit. 
Further information about her Studio Dance Pit can be found here at: http://www.studiodancepit.fi/.