The Twilight saga is coming to an end with the last movie in cinema “Breaking Dawn part 2” but today I’m not going to write any reviews on the new movie just yet. I would rather focus on the wedding of Bella Swan in “Breaking Dawn part 1” last year. With the Twilight saga’s being a world phenomenon, the wedding of Bella Swan and Edward Cullen in the film was highly anticipated long before it was shown to the public in 2011. Everyone, especially the fans of the books and the movies, was curious what Bella would wear in her big day.
Consequently, the product placement in the wedding scene
of the film was attracting the public and many brands took advantage of this
kind of positive publicity. As we could see on the movie, the bridal gown was every
girl’s dream and the wedding shoes captured the eyes of many soon-to-be-brides.
Bella’s engagement ring and the heirloom hair comb she wore on the wedding
scene were also breathtakingly beautiful.
Carolina
Herrera’s long sleeved lacy low-backed wedding gown
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| Manolo Blahnik’s exclusive Swan Embellished Satin Pump |
The Gilded Lily’s hair comb
Infinite Jewelry Co.’s engagement ring
Other than the large profit that the movie made in 2011, it brought big business opportunities for brands like Carolina Herrera, Manolo Blahnik, etc. and several businesses having theirs products featured on the movie. And if one can’t afford authentic products of these brands, there are always replicas of these products offered on the market.
There is no doubt in my mind
that this kind of advertising will prosper and bring much more profit to
businesses if they apply this marketing strategy in the next movie phenomenon.
